quecheeclub

Case Study

Recurring revenue growth

Quechee Club is a four-season recreational lifestyle community located in Vermont. It offers a range of amenities and activities, including golf, tennis, skiing, swimming, and dining. With stunning views of the surrounding landscape, the club provides a unique and enjoyable experience for its members.

The Challenge

Quechee Club had not grown its recurring revenue in 23 years. They were looking to established an associate membership with local residents in the Upper Valley. However, the associate member program was not well-known and lacked clarity. The Club was missing additional revenue streams to help them keep down costs of full-time residential members.

The Solution

Stratagess developed a multi-channel campaign using Paid Search, Paid Social, Printed Publications and Local Partnerships to drive memberships.

Since working with Stratagess, we’ve acquired 55 new members which results in $550,000 in recurring annual revenue for the Quechee Club.

The Results

$550K
Increase in
Recurring Revenue
1100%
Return on
Investment
55%
New
Members
2,000%
Increase in
Website traffic
3M
Social Media
Impressions
212%
New Member
Leads
Review1

Gina Beaty Quechee Club

Our collaboration with Stratagess over the past 5 years has been nothing short of spectacular. From the get-go, Morgan was able to comprehend our needs and craft a strategy that was just for us.

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