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Case Study

Automated Email Success

Yankee Barn Homes is one of Stratagesses’ first clients and continues to work with us today. For over 50 years, Yankee Barn Homes has been designing and building custom post and beam homes. They offer concierge-style service that takes customers through every step of the home building process from pre-design, design, and construction.

The Challenge

The challenge facing this high-end, $1M+ home builder was how to leverage their email marketing database of contacts to increase sales and drive more revenue. Due to the high barrier to entry by nature of price and product – Yankee Barn Homes was finding it difficult to convert leads, despite the high-volume being collected as a result of engaging and stylish home content.

The Solution

Stratagess created automated email campaigns based on specific tags and triggers to ensure no contacts could slip through the cracks. Within 6 months, we were able to create over 25 automated email campaigns to nurture incoming, active and cold leads. One of our most successful strategies was creating re-engagement campaigns for previous, high-quality leads that had gone cold.

The Results

400%
increase in email open rate
40%
average email response rate
145%
increase in total revenue YoY
The team at Stratagess has been an invaluable asset to our company. Their strategic expertise and unwavering commitment to delivering results have truly exceeded our expectations.

Kerri Post Yankee Barn Homes

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