Consistent Sales Growth Through Email & Social

Case Study

CONSISTENT SALES GROWTH THROUGH EMAIL & SOCIAL

Fully Promoted Overland Park is a locally owned branded apparel and promotional products provider serving businesses across multiple industries. With a strong existing customer base and a decade of operating history, the team needed to drive consistent sales without adding headcount or relying on heavy promotions.

The Challenge

Like many established businesses, Fully Promoted Overland Park experienced uneven month-over-month sales performance.

In the first half of the year, results fluctuated despite steady operations and no major internal changes.
The team needed a way to:

Stay top-of-mind with existing customers
Create more predictable sales momentum
Drive growth without hiring additional sales staff or launching aggressive campaigns

They needed a solution that worked with their existing relationships, not around them.

The Solution

Stratagess implemented a simple, consistent marketing foundation focused on customer retention and visibility:

A monthly email newsletter sent to Fully Promoted’s existing customer base, starting mid-year
Content designed to keep the brand visible, relevant, and helpful — not salesy
Ongoing refinement based on engagement and performance
Expansion into organic social posting to reinforce messaging and brand presence

The goal wasn’t volume; it was consistency. Stay visible and relevant in order to drive repeatable, predictable sales.

The Results

11% YoY

Sales increase

Consistent MoM Growth

Every month after launch

Record-Breaking Month

Highest Sales in 10-Year History

Case Study