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Case Study

The Strategic Synergy of Organic and Paid Social

Bombora Gear specializes in personal flotation devices (PFDs). The active-fit PFDs are lightweight, sleek, and designed to ensure safety without compromising style, allowing for worry-free adventures. Featuring a simple strap, pull, and inflate mechanism, these PFDs are easy to use and are less bulky than traditional life vests.

The Challenge

Bombora Gear, best known for its ultra-slim water sport PFDs, initially relied on discount pricing to drive direct-to-consumer (D2C) sales – especially in their early years.. As the brand expanded into third-party retailers, Bombora needed to step back from discount-heavy strategies to maintain fairness with retail partners. This required a strategic shift to sustain year-over-year (YoY) growth for its D2C business.

The Solution

By leveraging learnings from organic social media for paid campaigns, and vice versa, Bombora was able to scale Meta campaigns while increasing efficiency and revenue. This lead to Year-over-Year (YoY) ecommerce sales growth tied to consistent Month-over-Month (MoM) improvements in engagement KPIs throughout 2024. 

The Results

+136%
Total Sales
+267%
net sales
+169%
products sold

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